Mission and Goals

Mission - Why we’re here

We are a vibrant coastal community committed to delivering dependable, accessible services that foster connection and belonging through participatory governance.

Vision - Where we’re going

The City of Capitola is a thriving, family-friendly community that  prioritizes resident needs while fostering a healthy balance between sustainable tourism, economic growth, and coastal environment and lifestyle.

Values – The Capitola Way

  • Collaborative Engagement: We collaborate with the community and partners through clear communication, fostering inclusive dialogue, and shared ethical solutions grounded in honesty and integrity.
  • Dynamic Innovation: We embrace progressive practices and continually strive for improvement and incorporating the best solutions for evolving community needs.
  • Fiscal Sustainability: We engage in responsible financial stewardship, prioritizing resources, and supporting economic development to increase revenue, maintain and deliver quality services now and into the future.
  • Resilient Community: We dedicate our time to ensuring safety across our neighborhoods, streets, and coastline, fostering a strong
  • sense of security while preparing for emergencies, disasters, and the effects of climate change.
  • Respectful Service: We treat everyone with respect, courtesy, and dignity, fostering a welcoming, and inclusive community environment.
  • Responsible Growth: We commit to sustainable decision-making, planning for future generations while safeguarding the natural environment, resources, and history to maintain Capitola’s charm.

The Mission, Vision, and Values above were approved by the Capitola City Council on March 27, 2025, as part of the 2025-2029 Strategic Plan project.