Mission and Goals
Mission - Why we’re here
We are a vibrant coastal community committed to delivering dependable, accessible services that foster connection and belonging through participatory governance.
Vision - Where we’re going
The City of Capitola is a thriving, family-friendly community that prioritizes resident needs while fostering a healthy balance between sustainable tourism, economic growth, and coastal environment and lifestyle.
Values – The Capitola Way
- Collaborative Engagement: We collaborate with the community and partners through clear communication, fostering inclusive dialogue, and shared ethical solutions grounded in honesty and integrity.
- Dynamic Innovation: We embrace progressive practices and continually strive for improvement and incorporating the best solutions for evolving community needs.
- Fiscal Sustainability: We engage in responsible financial stewardship, prioritizing resources, and supporting economic development to increase revenue, maintain and deliver quality services now and into the future.
- Resilient Community: We dedicate our time to ensuring safety across our neighborhoods, streets, and coastline, fostering a strong
- sense of security while preparing for emergencies, disasters, and the effects of climate change.
- Respectful Service: We treat everyone with respect, courtesy, and dignity, fostering a welcoming, and inclusive community environment.
- Responsible Growth: We commit to sustainable decision-making, planning for future generations while safeguarding the natural environment, resources, and history to maintain Capitola’s charm.